Girlfridayz Leads Strategic Matrix
A leads enabler tool used to evaluate the strategic position of a business's financial gain
Written by the theorist Trisha Amable.
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Before reading this mighty useful article for your business — Listen to Your Environment and Your Business to make sense of the information provided about The Girlfridayz Audience Attraction Matrix Complete.
What is the Leads Strategic Matrix (GLS) Matrix
The Lead Strategic Matrix (GLS) Matrix, also known as the leads enabler matrix, is a business planning tool used to evaluate the strategic position of a brand within its audience and position within its market industry.
The GLS Matrix is one of the most popular lead enablers, providing a method to increase sales and revenue by accessing the right target market for products and services.
It classifies small business products and services into a – four-by-one matrix. Each quadrant is qualified as of high importance using the main sales driver supported by the complimentary sales drivers within the right audience depending on your products or services engagement in your relative market share. Learn more about strategic sales by attending the Cat Got The Cream workshop.
Understanding the Girlfridayz Lead Strategic Matrix
The diagonal arrows of the GLS Matrix represent the link between the sales drivers and your audience's attraction through engagement with your products and services within your relative market share. It helps measure a small business's competitiveness.
The green circle in the middle of the GLS Matrix represent your market share within your industry hence C=NC² recognizes that your customer acquisition is relatively equivalent to the market share your business gets including the repeated purchases the same customer makes.
In addition, there are five quadrants in the GLS Matrix:
Audience: Accessing the right or wrong target market in your new or existing market
Engagement: is composed of 4 green quadrants which are Timing, Iteration, Multiple, and Engage. Timing is concerned with the customer's needs interacting with the products or services lifecycle through omnichannel and multichannel journeys accessing multiple touchpoints to purchase products and services from a business and reviewing purchases made.
Main Sales Drivers: Drive the target customer to purchase products and services by attracting the customers with a powerful headline and the reason why is superior to your competitors and needed in their lives emphasizing the benefits and features of having the products and services in their lives.
Complimentary Sales Drivers: are the push needed to convince the target market to purchase a product or service. The irresistible offer uses a set of strategies to entice a purchase. The guarantees reassure the customers that the purchase is genuine and the call to action prompts a customer to act with immediate effect. The social proof sealed the faith of a business in the purchase made by the customer giving positive or negative feedback about their experience using a business.
Segment your market: is the segmentation theory that explain that you need to segment your market into cluster of niches within your industry where your specialism shine. You first need to find a growing market to develop a niche in because if you are part of a shrinking market your niche within this market will shrink too. It is linked to your audience, engagement, main sales drivers and complementary sales drivers because these industry-related components perform within a market.
The assumption in the matrix is that an increase in relative market share will result in increased customer acquisition. A small business benefits from utilizing scaling strategies and tactics to gain a cost advantage relative to competitors in the same industry.
The sales rate of products or services varies from industry to industry but often shows a cut-off point of 10% growth rate equivalent to 20% market share within customer acquisition and retention because 80% of your promoting effort results in 20% of sales, hence C=NC².
The GLS Matrix: Audience
Your target market customers are in a market that is growing quickly, or they are in a low market share as per industry. The process of attracting the right audience in your existing market or new market is the same you need to relate to your audience with your products and services so that your target market sees the value in having your products and services in their lives meeting their needs with a solution to their pain.
You can easily attract the wrong audience to your products or services if you concentrate your efforts on a growing market where everybody is you are more likely to attract on the off chance a customer. However, your products or services audience is more likely to be niche-oriented customers and therefore more accessible.
In the best-case scenario, a small business would ideally want to access its relatable audience that will engage with its product or service eventually achieving sales using the relevant main sales driver and reinforcing its related product with the complementary sales driver.
The GLS Matrix: Engagement
Customers in the engagement lifecycle are more likely to consume media and PR-related promotions about your products and services and have purchased the said product or service meeting their needs. These qualified customers are more inclined to follow social pressure and peer pressure to keep using or purchasing items relevant to their previous purchase and place a review helping others to join the customer engagement lifecycle where many small businesses operating in the guise of governmental and environmental guidelines to provide industry related ergonomic ethical suitable products and evidence services to their niche related customers.
The GLS Matrix: Main Sales Driver
Small business uses the main sales driver in their promotional effort to attract their target market customer with their niche-related market share helping them achieve sales and ultimately increase their audiences and revenue with the star products or services that address the needs of their customers.
The GLS Matrix: Complementary Sales Driver
Small business uses the complementary sales driver to reinforce a product or service sales in conjunction with the main sales driver to ensure that the customer purchases the product or service. The complementary sales driver holds the social proof because a customer can place a review at any given time about its purchase of products or services from the business within their industry.
The Girlfridayz Audience Attraction Matrix Complete (GAAMC)
The Leads and Sales Enabler is the Lead Strategic Matrix updated to incorporate the promotional component principal and C=NC² which transform the GLS Matrix into a Leads and Sales enabler - Sales Strategic Model. These component are not linked to the GLS matrix component: Audience, Engagement, Segment Your Market, Main Sales Drivers and Complementary Sales Drivers.
Promotion: The Golden Hour Principal tell you that 80% of your promotional effort equate to 20% of your sales and it includes traditional marketing practices and medium as well as broadcasting, media and advertising either be digitalised or traditional. This component is linked to The TIME component of the Engagement component of the GLS Matrix because it takes time for your promoting effort to reached the right industry-related audience to engage with your products or services and purchase the product or service of interest, hence why it is linked to the Audience component of the GLS Matrix.
The representation of C=NC² within the Girlfridayz Audience Attraction Matrix Complete solidify the Model as the Customer Acquistion theory is relative equivalent because 80% of what you do in your niche 20% of people relate to it in any industry and the conversion of your products or services result in 20% of your audience buying them in any industry. The relativity equivalence happen as the repeated purchases of your products and services are done by 20% of your audience in any industry, therefore conversion is repeated in your niche.
Conlusion
The execution of your winning strategy is in your market share to win the customer with the Wow effect by making your products and services so compelling that it is easy to sell to your relatable audience within your industry using the main and complementary sales drivers interacting through various omnichannel and multichannel to engage customers in the lifecycle consuming captivating media and delightful PR related to products and services information providing a solution to their pain meeting their needs with price incentive that meet their budget talking to cost leadership customers or high ends customer who favour high or the highest quality in products or services acquisition.
More information
Thank you for reading the benefits and features of purchasing The Lead Strategy Matrix and The Girlfridayz Audience Attraction Matric Complete —Lead and Sales Enabler a Sales Strategic Model. The GLS costs £100,000 for the Matrix and The Girlfridayz Audience Attraction Matrix Complete a Sales Strategic Model costs £1,000,000
Delivery of your purchase
You get a PDF copy of The Lead Strategic Matrix and The Girlfridayz Audience Attraction Matrix Complete a Sales Strategic Model with how to use each of them to your advantage. With the latter you can get it in product version printed on a poster size 60x90cm landscape size.
Where to purchase
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On a side note
We understand fully that fewer business owners, SMEs, organisations or firms, and universities going to purchase The Girlfridayz Audience Attraction Matrix Complete a Sales Strategic Model because of its justified price or the Leads Strategic Matrix due to its justified price.
But we also know that the right business owners, SMEs, organisations or firms and universities which see the value of owing this strategic business model and marketing matrix will purchase this extremely useful and beneficial value-added matrix and model for business growth through time.
Universities can see the academic useful beneficial added value purpose to give their students a practical matrix and a model to study at the postgraduate level as it can further enhance research in business and marketing.
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