As the Christmas season draws near, many eagerly anticipate the annual event known as Black Friday, a time of abundant sales. However, simply having an e-commerce website or physical storefront is not enough to ensure profitability. In the face of fierce competition, it falls upon you to ensure that customers select your business over the others.
Creating a dedicated landing page that effectively attracts customers and helps you close sales is the key to success. To get started, here are seven valuable tips that will not only give you a head start and help you win the game.
Keep Your Message Simple
Make sure your page design and text are focused on a single sale, event, or product. Your goal is to make it easy for people to understand your message instantly without having to search for answers.
For instance, if you want to promote your new holiday product line, keep your content exclusively about these products, and avoid adding any unnecessary information. Remember, less is more when it comes to getting your message across.
Encourage Visitors To Act
It is crucial to present a clear and concise message to visitors about what action you want them to take on your website. A strong Call-to-Action (CTA) is the best way to achieve this goal. The CTA should be easy to understand, compelling, and irresistible, so much so that users click without even thinking twice. Using phrases like "Buy Now," "Reserve Your Spot," or "Sign Up" can help communicate the desired action to the users. By providing a clear and straightforward message, visitors will know what to do next, and they will be more likely to take the desired action.
Link Very Carefully
To ensure that your landing page is effective, it's important to have your CTAs (call-to-actions) linked to the appropriate locations depending on what you are promoting. The location you link to can make a big difference, as it will affect the number of steps between your site visitor and their ultimate destination. The fewer steps required, the more likely you are to gain a customer.
For instance, if you are promoting a particular product, your landing page should link directly to that product's page on your online store. This will allow people to complete their purchase with as few clicks as possible.
Highlight Benefits
As previously discussed, consumers are presented with an array of shopping choices. Therefore, it is paramount to provide them with a compelling incentive to select your business. It is imperative to convey your distinct selling proposition while keeping it concise and clear. Whether it be free shipping, a loyalty program, or unparalleled service, ensure that it is communicated effectively on your landing page.
Drive The Right Traffic To Your Landing Page
Traffic is the lifeblood of any landing page, and there are different ways to obtain it. Have you heard the saying "You have to spend money to make money"? While we won't claim it's an absolute necessity, we will say that paying for advertising on platforms like Google AdWords, Facebook, Bing, or Girlfridayz business blog can give you a significant advantage.
This is because it helps to attract the right audience to your landing page, which increases the likelihood of conversions. Moreover, you only pay when people click through to your landing page.
Spread The Word Organically
To ensure your landing page reaches its maximum potential audience, it's crucial to share it across all your social media accounts. Although organic reach may not be as powerful as it once was, it can still drive some sales. Additionally, it's worth considering a dedicated newsletter to inform your mailing list about your promotion and provide a direct link to your landing page. This approach enables people to easily access your new page, while also giving you the opportunity to address any queries they may have. See below our landing page about 3 services to keep your business TikTok-like clockwork with a headline YOUR MESSAGE MATTERS.
Don’t Forget About Your Old Clients
It’s common for website visitors to not follow your social channels or subscribe to your newsletter. Hence, after creating a new landing page, you must ensure that it's the first page that visitors see when they come to your website. This way, there’s very little chance that your old customers will miss out on your holiday deals just for them because of their repeated purchases on your website.
To make sure that visitors land straight on your Landing Page, set it as your home page or any other pages on your site can serve as a Landing Page. You can learn more about how to add a landing page to your site by asking Trisha of Girlfridayz or better still attend a consultation it only costs £30 for 1-hour and £50 for two.
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Want to get a leg up on your competitors? Design your killer landing page today! for £160 or go for a full 5-page all-inclusive business bundle for your site for £774 only.
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